Quick Review of LAWeightLoss.com
Review In a Nutshell
The
laweightloss.com site,* while attractive enough aesthetically, does
not offer much in the way of helpful information; extremely general
nutrition, weight loss, and fitness information is provided, but it’s
the sort of information you can find anywhere. Even details on the
program itself are lacking, and while you are asked to input your zip
code to enter the site, no local centers are referred to you when you
arrive at the main page. To find a local center you must enter your
zip code again in the "special offer" box or at the top right
of the main page. The laweightloss.com site seems geared towards showing
you lots of success stories and encouraging you to call the 1-800 number.
Features Perspective
Much of the site is repetitive - for instance, the FAQ repeats nearly word for word the general (and vague) description of the program information on the "L.A. Weight Loss Difference" page. Similarly there are many, many success stories that simply state how much weight clients have lost and how happy they are now. (There’s a distinct lack of male weight loss stories.) The exercise information provided through short articles on the "10 Changes You Can Make Today" page and "Healthy Living" page are routine, with a lot of standard advice laid out in point form. No specific suggestions or exercises are offered.
Design Perspective
Muted colors and attractive photographs and graphics make laweightloss.com an easy site to look at. Navigating the site is straightforward as well. As mentioned above, the site is repetitive content-wise, and you will see many requests for your zip code and encouragements to call the toll-free number.
Online Tools Perspective
There are about eighteen recipes accessible on the site, which you can view and print without signing up for anything; however, if you’re looking for more recipes, you’re encouraged to buy the L.A. Weight Loss recipe book. You’ll also find the standard body mass index calculator on the site under "health tools." This appears to be the only tool available, and while the result of the BMI calculation is accompanied by a message stating that age is a factor in determining BMI, you are not asked for you age when using the calculator, nor is this explained further.
Program Perspective
Not much information is given about the program itself, aside from the fact that it relies on "real food" and weekly counseling. On the special offer page, the price listed is seven dollars per week, with the fine print explaining that this is based on 52 weeks paid in advance ($364), plus recommended products and set-up fee.
Conclusion
If you want to find an L.A. Weight Loss center close to home, using the zip code look-up tool on the laweightloss.com home page will find one for you quickly; otherwise, laweightloss.com will probably not hold your interest for long.
* The home page www.laweightloss.com seems to be just a landing page; all the content discussed in this review is within a different domain, lafreetolive.com, to which the user is quickly forwarded. We find this domain switch potentially confusing to the user, as it tends to undermine brand identity.
Our Top Recommendation
Week of: 09-10-2010
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